By: Emarketer | Tuesday May 7, 2012
Online video’s popularity among internet users in Canada is taking off, and marketers are investing heavily in the format. eMarketer estimates that online video ad spending in Canada more than doubled from CA$37 million in 2010 ($37.4 million) to CA$84.6 million ($85.5 million) in 2011, and is forecast to increase 67.2% in 2012 to CA$141.5 million ($142.9 million).
There is good reason to be bullish. According to the March 2012 “Canada Video Study” from Google and Ipsos MediaCT, almost two-fifths of internet users indicated that they spent as much or more time watching online video than they did watching TV.
On average, respondents watched 7.7 online videos per week, while 30% watched eight or more and 11% watched 20 or more videos per week.
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