By: BizReport | Tuesday April 24 2012
With video taking up an increasing amount
of consumers' online time, it's no wonder brands are pushing into the video
space as well. But, brands need to do more than repurpose TV spots or create
amateurish videos. What's driving the fast video growth?
"First, technology has simply gotten
better," said Jay Miletsky, CEO, MyPodStudios.
"Compression has improved, while better connectivity in homes and offices
has simultaneously improved. At the same time, video equipment is also more
accessible. A decent camera isn't all that expensive, and editing software
comes pre-installed on some computers, or included on some networks, and is
pretty easy to use. So there's this perfect storm that's allowed a lot of
people to unlock their inner-Spielberg. Now, anyone with an idea can create
decent video content - the perfect vehicle for speaking to audiences with
ever-decreasing attention spans."
MyPodStudios is an online video network
showcasing content across categories, from third part providers on their
exclusive pages, called Pods. Each pod is designed to reflect the brand while
maintaining the interconnectivity of the network. I also chatted with Jay about
the trend of skipping video ads; you can read that
conversation here.
Here are Jay's top three tips to improve
video engagement:
First, make it unique, don't simply repurpose
old content or spots.
"It's understandable that marketers
want to save some money and make their expensive TV ads work online as well,
but watching videos on a desktop or laptop computer is not the same as watching
a show on TV. Viewing habits were different, and so are attitudes toward
marketing," said Miletsky.
Second, keep it short. Fifteen seconds is a
good time, he said.
Third, strongly consider VPAID options,
allowing the viewer to interact with the brand.
Read the original story here.