By: Videyah! | Monday, April 2 2012
Why produce product videos?
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| Here is an introductory Product Line Video Example |
Consumers expect video as part of their shopping experience and rely on it when making purchase decisions. A recent report from solutions provider Invodo reveals that 60% of the time consumers choose to watch product videos before purchase.
Here is a summary of the study:
- 52% of surveyed consumers claimed they were more confident when they watched a video prior to buying a product and were less likely to return it.
- 66% of consumers watch product videos to have a better understanding of how the product works.
- 61% of consumers imagine themselves using the product while watching the video.
- 45% said they would spend more time on a website that has videos.
- 67% of consumers viewed a product video by clicking through an email.
Video is becoming a standard practice for retailers. They invest in product videos to improve conversion rates and increase engagement. Product videos can be successfully used for various channels: Website, Email campaigns, Video sharing websites, Social media, Mobile and others.
Watch a product video produced for the CES Trade Show:
Read the original study.