By: Qumu | Monday, April 23 2012
Qumu, the leading business video platform
provider and Rimage announced the results of its April 2012 Business Video
Behavior Project, which looked at the topic of Employee Generated Content (EGC)
in the enterprise. In a survey of 240 managers and executives across a variety
of disciplines, Qumu found that more than half of them (51.2%) are concerned
that employees will upload irresponsible
content to the company network, and 12% of executives even admit they
worry about employees uploading embarrassing
videos of them from company parties.
However, executives also report that the
videos being uploaded to their networks are more effective than ever before. In
fact, the study found that 100% of them have never seen an inappropriate video
uploaded to the company network, and the top comments executives made about the
employee generated videos they’ve seen are that they have been useful (38.2%) and appropriate (35.3%).
In addition to executive concern, the study
looked at who produces the most interesting employee generated content, whether
or not these videos make workers more productive and what the future demand for
EGC will be.
The survey reveals that co-workers’ videos are
the most attention-grabbing. When asked who produces the most interesting
corporate videos, co-workers topped the list at 45.5%. However, CEOs produce
the highest volume of videos (51.4% produced by CEOs vs. 13.5% produced
co-workers).
That’s not stopping workers from feeling that
these videos have made them more productive though. An overwhelming majority
(73%) say that employee generated videos have increased their productivity to
some degree, and 81.4% of executives believe demand for such videos will only
continue to increase.
“We are seeing a fast-growing increase in the
demand for employees to generate video content and be able to share it with
colleagues across departments,” said Sharon Spinelly-McGowan, Director of
Corporate Communications at Avid. “We recently purchased Qumu’s Quick Capture
product, which allows our employees to create and upload video right from their
browser into a social video sharing portal.”
When asked what types of videos employees have
been generating most often, how-to videos came out on top with more than three
quarters of executives (75.8%) saying they are the most common, followed by:
- Communication
from management (48.5%);
- Town
hall meetings (42.4%)
In fact, one of the most common use cases for
how-to videos comes from customer service department personnel creating how-to
videos. “By 2015, how-to customer service videos will be an essential part of
Web customer service strategies,” said Johan Jacobs, Gartner Analyst (Get More
Value From Your 'How to' Customer Service Video Knowledge, February 2012).
“The results of the study demonstrate that
employee generated content is having a positive social and productive effect on
the enterprise,” said Ray Hood, Senior Vice President of Rimage and General
Manager of Qumu.
Read the original article here.